Studies has shown that individuals regularly and commonly communicate inauthentic and insincere loving messages to their partners. There are different motives for this act of deception which includes emotion management, conflict avoidance and a need to save one’s face.

It is important to note that a crucial part in maintaining deep relationship, is in effective communication of love and affection. Affectionate communication is considered to be an adaptive behavior which leads to long term endurance of a relationship. Affection is a basic interactive resource, and research shows that individuals identify affection as a very important feature in their mates.

Deception is regarded as a message which consciously transmitted by the sender to intentionally initiate a false belief of affection in the minds of the receiver. Having known that honesty is a desired characteristic in mates, hence, one may have the opinion that deception rarely occurs in romantic relationships. According to research, one in three interactions with a non-married romantic partner is contained a considerable element of deception.

It is no news that most romances in film and other media outlets have at least some elements of delusion. Although, fantasy is not a negative thing, but it has the potency to create manipulative concept of love, relationships and marriages and owing to the fact that there is a lot of dependence on media on a daily basis, one cannot totally avoid having false expectations that would end up creating a lasting negative effect on the individual.

There is a faux depiction of romance on TV shows and movies which take romance to the extreme rather than the ordinary. A real relationship is faced with challenges and that is what makes it unique and interesting, rather than the mundane relationship settings exhibited by mass media.

They can actually manipulate and influence their affectionate messages by stimulating, or over emphasizing a fantastical concept of a relationship.
Largely showing how unavoidable daily media intake is, it is important for those in a relationship to be aware of the necessary distinction between the love and affection we see in films and movies, and the unrealistic concept and expectations they create.

There is also a distinction between love and marriage where love is viewed as a fun filled experience and marriage a platform at which love dissolves. Marriage is and has always been portrayed as the unsuitable aftermath of weddings.

It is seen that marriage is dull and quite boring unlike weddings which are glamorous and interesting, and a common feature in movies is to have the wedding scene at the end of the movie leaving the marriage aspect to be pondered on by the viewers. This is in a considerable contrast to how relationship works in real life

Love addiction may be considered as involving in a repeated uncontrollable and negative behavior as a result of obsession over a particular person or thing. Love addiction is often regarded as a process addiction such that it is related to a form of persistent behavior that at first may result in some form of delightful feelings, and captivating thoughts and this feelings and thoughts may be described or explained as a craving for a continuous connection with the love object.

A key feature of love addiction is a belief that there are relationships which have the potency to surmount any challenge or obstacle.
Love addiction may arise from abnormalities in social learning process, which may be influenced by some mass media portrayals or some other cultural events. There are certain views and opinions that romantic love does exist in long term relationships. However, fixation is only found at the beginning of love relationships.

It is important to note that love addiction may not only arise from aberrations in social learning process, but also from developmental experiences such as formation of social attachment in childhood. Hence, if love addiction tends to stem from difficulties in attachment right from childhood, then it is possible to observe addictive behavior occurring even in their teenage years and also adulthood.

The mass media may have an important role to play in the selling and development of love addiction. For instance, in pop music for young ones, love is connected with emotional craving and obsession, a responsive high fantasy, a longing for a loved one, obsessive thinking and imagination, romanticism and extreme or over dependence on the love object.

There are many mass media outlets that can transfer love addiction qualities via romance novels, movies, television, music, greeting cards and other online mediums. For instance, chat rooms provide a means intense, intimate and cozy relationships and communications, while leaving out or omitting a range of visual signals or reminders and mandating one to take turns in interactions. This then creates fantasies and illusions about the daily lives of other persons staying far away, and leading to an immature expression of love without having any personal or physical contact with such persons.

Love addiction shows a confined pattern of repeated behavior directed toward a love object or being and hence, leads to a negative role and other negative consequences. It is most likely depicted and established in media outlets as a means to real and true love.

The media has a way of shaping the minds of individuals on how they perceive relationships and sex. In most media outlets, sex and relationships are always so amazing and at every point in a relationship, it is always a bed of roses and there are little or no challenges faced and the couple or partners involved, always gets their happy ending, with their love being so sweet and effortless.

Even though there are a lot of brain-washing and deception about the concept of relationship as against the reality of life, it is quite difficult to form expectations and assumptions about love, sex and romance without the media having their role to play.

The media influences and manipulates people by making them believe in the wrong ideals of how a realistic relationship should look like, and this has a great impact on people’s relations and romance life, because they tend to fall deep into the deception that keeping a stable relationship is quite an easy task.

As a result of this deceit, they enter into a romantic relationship with a false notion of what it entails but in reality, a relationship is not that easy to manage because it involves a lot.

It is important to be aware that those involved in a relationship are quite different and have different behaviours and notions. There are times where there might be differences in views and opinions concerning a particular matter pertaining to their relationship, but a key determinant is that both are in constant communication and passionate about something which implies that there is a particular thing both partners can agree on.

Also, the media portrayal of relationship, sex and romance is not realistic because they do not face the main issues pertaining to a relationship life. They do not talk about the common struggles those in a relationship face. What they showcase usually is that either two parties engaged in a relationship are rich and financially buoyant or they are destined to be together right from childhood and that is a false and an inaccurate depiction of a realistic relationship.

It always seems so easy and always without no stress or difficulty, and sometimes very perfect according to what the media portrays. However, in reality, it is great and also very challenging but not in many means perfect.
Furthermore, the media depiction of an unrealistic relationship sets people on course for attaining unrealistic goals when they finally enter into a relationship.

The mass media has so much encapsulated and captured the minds of people drowning them in a sea of information. Movies, books, televisions and also the internet in a way influences people and the decisions they take as regards relationships.

From the information garnered, people are educated about sex, romance and relationships. However, it is unfortunate that most of the information received are biased and deceptive, and even sometimes incomplete. As a result of this fact, quite a number of people are left with unrealistic expectations of a good relationship, hence leading to future relationship problems and issues. Sometimes there will be people who have chosen to turn to the addiction of alcohol, and should seek professional advice from support for alcohol addiction Manitoba.

Media influences the minds of people, and teaches them to desire the negative tendencies and inclinations as regarding relationships. For instance, it has been a constant discussion as to how pornography negatively influences a relationship but less attention and focus has been paid to the fact that there are negative effects of mass media such as in the show case of romantic movies, overrated TV shows and also the sale of romantic books.

Moreover, a larger percent of the blame still goes to the individual who deemed it fit to purchase such movies and books rather than the impact of inaccurate and inauthentic media portrayal and social influence. As a result of this, quite a number of individuals are not aware they are misguided and for those who are actually aware and are finding it difficult to abstain may be afraid of not being labelled irrational.

It is important to note that it is even possible to have a twisted view of how the media portrays love, sex and romance but that does not mean one is crazy or abnormal, it is just a state of misinformation and misconception which has resulted in thoughts or beliefs that will not help one find through love or satisfaction with a relationship.

Letting go of false expectations one might have derived from mass media portrayal, is key in removing the influence it has on a relationship or sex life. It is good to see relationships as both individuals working to meet the needs of the other, an undergoing a cordial exchange of feelings and worth for a mutual and common relationship balance and satisfaction.

Therefore, rather than simply being focused on one side of the relationship, which may be as a result of faux expectations derived from the media, it is important to see what the two parties want in the relationship and see what they can both share.